Graphic Design
Herzliya Municipality – City Social Videos
Vertical social videos for the Herzliya Municipality — street-level content filmed around the city and edited with playful captions for the municipality's social channels.
Year :
2025
Industry :
Public Sector
Client :
Herzliya Municipality (via Lima Agency)
Project Duration :
Social video series
Problem :
The Herzliya Municipality wanted to reach residents on social media in a more human, relatable way than standard announcements — with content that feels like it was made by locals, for locals.
Solution :
I edited a series of vertical, street-level videos filmed around the city, adding humorous on-screen captions and a fast, native social rhythm suited to Instagram and TikTok.
Challenge :
Balancing a light, trend-driven tone with the credibility and clarity expected from a municipal account.
Summary :
Short, shareable city videos that give the municipality a friendly, local voice and showcase everyday life in Herzliya.
More Projects
Graphic Design
Herzliya Municipality – City Social Videos
Vertical social videos for the Herzliya Municipality — street-level content filmed around the city and edited with playful captions for the municipality's social channels.
Year :
2025
Industry :
Public Sector
Client :
Herzliya Municipality (via Lima Agency)
Project Duration :
Social video series
Problem :
The Herzliya Municipality wanted to reach residents on social media in a more human, relatable way than standard announcements — with content that feels like it was made by locals, for locals.
Solution :
I edited a series of vertical, street-level videos filmed around the city, adding humorous on-screen captions and a fast, native social rhythm suited to Instagram and TikTok.
Challenge :
Balancing a light, trend-driven tone with the credibility and clarity expected from a municipal account.
Summary :
Short, shareable city videos that give the municipality a friendly, local voice and showcase everyday life in Herzliya.